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Chanel J12 Yacht Club opened in New York

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Dal Kikin
July 23, 2019

French high fashion house Chanel has launched its own yacht club at Shelter Island, New York. The space was arranged to celebrate the 20th anniversary of iconic J12 watch by Chanel, whose original design had been inspired by the J-Class racing yachts.

Photo: Sam Frost

The area lays within a famous Sunset Beach Hotel on Long Island owned by a real estate mogul André Balazs, along with The Chiltern Firehouse in London, Chateau Marmont in Los Angeles, and The Standard hotel chain.

Photo: Sam Frost


The press release states:

The J 12 Yacht Club reflects a modern-day interpretation of a yacht club, as only Chanel could imagine it. From the shores of Shelter Island Sound, visitors will be immersed in Chanel's take on island living, complete with customised umbrellas, coolers, surf boards, badminton and ping pong.

The area also comes fitted with a stylish games room featuring a selection of classic board games. The brand has also taken over the Sunset Beach boutique, creating a one-of-a-kind space for guests to discover the new J 12 collection.

The yacht club was open to public from July 17 to July 21, 2019, while July 20 saw the celebration of the J 12's 20th anniversary with fashion celebrities on the guest list and a performance by a superstar musician Billie Eilish.

Photo: Sam Frost


The high-fashion conglomerate Chanel S.A. is one of the most influential and commercially successful fashion houses in the world. With the brand value estimated at $ 9 billions, Chanel is ranked #79 in the list of World's Most Valuable Brands 2019 (Forbes). The company is privately owned by Alain and Gerard Wertheimer, grandsons of Pierre Wertheimer, who was an early business partner of Coco Chanel.

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