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Red Gold: Saudi Arabia moves to develop tourism in Red Sea

Dal Kikin
September 27, 2018

Photo: iStock/

Saudi Arabia's Public Investment Fund announced the project of Crown Prince of Saudi Arabia to create a global tourist destination in the Red Sea region, which is to become  "a natural extension of the Mediterranean Sea," as stated by the fund.

Photo: iStock/Kamile Dijokaite

It is reported that dozens of leading companies in the field of tourism and sustainable development are already involved in the project: Richard Branson, who last year announced that he will be the first private investor in the project, tops the list, which also includes Philippe Cousteau, the grandson of Jacques Cousteau and founder of EarthEcho International; technical pioneer Steve Case, founder of American Online; Sven-Olof Lindblad, CEO of Lindblad Expeditions; Frits van Paashen, former CEO of Starwood Hotels & Resorts; and the founder of Six Senses, Sonu Shivdasani.

Photo: iStock/efesenko

This is indeed a serious step for the whole of Saudi Arabia: the development of tourism in the country, which until now has remained a closed tourist destination with strict rules of conduct inside the country and severe visa and legal laws. However, it is worth noting the serious transformation of both the Saudi society and the new vector of open policy towards the guests of the country, as one of the investors of the new project and the founder of the Virgin Group, Richard Branson, said: "The repeated reforms carried out by the young and charismatic Crown Prince of Saudi Arabia, Muhammad Salman Abdel Aziz bin Saud , along with his father, seeks to transfer his country to the modern world and attract his citizens to himself. "

Photo: iStock/

The project for the development of the Red Sea includes the creation of infrastructure, the construction of hotels and entertainment complexes, as well as resorts of the highest level, not only on the coast of the Red Sea, but also on 50 pristine islands. The new project promises to become one of the most interesting tourist destinations, thanks to the intactness, uncertainty and authenticity of the country and the region.

The Red Sea project is committed to development - it is a rare treasure that promises to be an exciting place that meets the growing demands of today's luxury traveler for authentic, undiscovered destinations.