This Royal With the Biggest Fashion Influence makes eBay’s traffic soar

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Maria Sergeeva
October 18, 2017

Kate Middleton's impact on fashion and trends is evident and undeniable. Surprisingly, the Duchess of Cambridge is no longer the most influential royal as it comes to styling. According to eBay, via Hello, Kate Middleton has passed on her fashion prowess to her royal little ones.

Only recently having started to walk, Princess Charlotte has the “biggest spend power” of any of the royals, as she is driving the most searches for her outfits of any of them.

When she turned 2 last May, the palace released a new photo of Charlotte in a sweet yellow cardigan with little lambs around the collar —searches on eBay “increased tenfold.”


Th? same success followed a smock dress the little Princess wore during the family’s royal tour of Germany, in July. Its research increased by six  , according to the Daily Mail.

If Charlotte has the biggest fashion-influencing power, her older brother George, 4, has influence when it comes to buying power.

In 2015, the blue sweater George wore to meet his little sister soon after she was born quickly sold-out within hours of the style icon wearing it.


eBay’s vice president of trading explains the phenomenon: “The Royal Family are hugely popular with British buyers with Her Majesty regularly attracting the attention of shoppers. But it’s the youngest generation of royals who really generate the must-have fashion items—and driving a new generation of shopping [behavior] on eBay.”


However, Kate has nothing to worry about. Whatever she wears it explodes searches. Per eBay, her most popular piece of clothing among the U.S. audience was the cobalt blue Saloni dress she wore in April for an appearance. The U.K. fashionistas, them, mostly appreciated the pink Alexander McQueen dress she wore for her sister Pippa’s wedding.


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