Gucci bans fur from its future collections
Gucci, the Italian brand owned by François Pinault's Kering Group, has banned the use of fur in its collections. According to the company, this is set to take effect from their Spring/Summer 2018 collections.
In this move, Gucci joins brands such as Ralph Lauren, Calvin Klein and Armani that have all gone fur-free in recent quarters. According to CEO Marco Bizzarri, fur products amount to near €10 million in yearly sales for the brand, that should be replaced by faux-fur and new fabric innovations in its upcoming line.
The ban could however make Gucci even more sales as Millennials may gravitate to the brand, being more ethically minded according to Deloitte. These already account for more than 50% of Gucci's customers. The decision is also aimed at bringing in the best talent, that the company feels may not want to work with fur.
Calvin Klein had already banned the use of fur in its collections as early as 1994 following an exchange with activist group PETA. Retailer Selfridges also stopped stocking fur products back in 2005, an approach mimicked this year by e-retailer Yoox Net-A-Porter.
The company is also set to donate €1 million to Unicef's Girls Empowerment Initiative to fund teenage education.