Special for millennials: Air France launches airline for young people
Air France unveiled its new project — a low-cost subsidiary called Joon. The airline will serve millennials — a generation that loves to travel. The carrier will operate its medium-range phase out of Charles de Gaulle airport near Paris from the 1st of December with a long-haul services to follow in summer 2018.
The Joon managers mentioned Berlin, Barcelona, Lisbon and Porto among its first destinations with a tickets starting from €49 one way. Passengers will be asked to pay more for the privilege of changing tickets and more flexibility. The price includes a snack and one piece of hand luggage. An extra charge applies in case of any checked-in bags.
Air France’s general director Franck Terner commented Joon is between a low-cost and classic airline and will include a business-class section for both long and medium-haul flights. Joon especially targets young working people, the so-called millennials (18-35 years old) with interests in digital technology and gadgets. The overall brand design is focused on millennial’s requirements and expectations.
«We started with our target customer segment, the millennials, to create this new brand that means something to them. Our brief was simple: to find a name to illustrate a positive state of mind. This generation has inspired us a lot: epicurean and connected, they are opportunistic in a positive sence of the word as they know how to enjoy every moment and are in search of quality experiences that they want to share with others. Joon is a brand that carries these values», said Caroline Fontaine, VP Brand at Air France. A spokeswoman for the airline mentioned that 40-years-old will also be welcomed on board.
Air France hopes to differentiate its new subsidiary from other EU competitor airlines. The crew uniform design is hip and resembles a style from a Silicon Valley start-up team. Unlike a traditional uniform design used by airlines around the World — Joon’s flight attendants will wear hipster casual designs, ankle pants and white sneakers, blazers with rolled up sleeves and polo shirts buttoned to the top.
The Joon's fleet will be all Airbus, with A320 for medium-haul and A340/A350 for long-haul destinations.
Pictures: Air France