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Global Business Jet Manufacturers Strategy Brief, 2019: Gulfstream, Bombardier, Dassault, Textron Aviation, Embraer

Dal Kikin
February 21, 2019

Cessna Citation Longitude

Global Business Jet market has been on the comeback trail facing headwinds in a difficult & challenging market environment with a difficult & uncertain global macroeconomic environment marked by ongoing trade wars, regional issues like BREXIT and the volatility in global crude oil prices driven largely by supply side forces.

The IMF has already projected a slowdown of the world economy in 2019 & 2020 in its January 2019 outlook owing primarily to ongoing global trade wars & other macroeconomic challenges as well as regional issues. The Chinese economy registered its slowest GDP growth since 1990 in 2018 at 6.6% and is seemingly on a slowdown phase for the near term.

Embraer Praetor 500

The business aviation industry, however, has shown resilience over the past decade, and the industry is moving towards a rebirth, as evidenced by an increase in the number of orders registered by some industry OEMs in 2018, when the ratio of applications to invoices among OEMs has reached parity with improvement provisions with unfulfilled orders along with the stabilization of stocks and prices in the market for used aircraft.

However, the level of use of aircraft by most operators and users remains at a fairly good level, which contributes to the growth of requirements and revenues from maintenance and after-sales service of aircraft in the industry. In addition, regulatory mandates, such as the upcoming FAA ADS-B requirement and other aircraft upgrades, are likely to stimulate aircraft modernization and modernization activities in the near future, while at the same time causing some replacement demand, which will lead to a general value chains in the industry.

Gulfstream's G500

The Introduction of a string of new business jet programs, which have just entered service in late 2018 and/or are likely to enter service in 2019 & 2020, led by Gulfstream's G500 & G600, Bombardier's Global 7500 & 8000, Cessna Citation Longitude from Textron Aviation and Embraer's Praetor 500 & 600, is likely to stimulate demand growth over near term.

In addition, the market dynamics of business jets are likely to witness major changes in the era of supersonic business jets, which are likely to become a reality by the mid-2020s, when a number of OEMs, led by Gulfstream & Aerion, are working on developing supersonic business jets. while actively promoting R & D in the direction of developing a number of supersonic flight technologies that are capable of providing feasible supersonic flights while simultaneously fulfilling regulatory requirements.

Bombardier's Global 7500

Events on the urban air mobility front are also likely to be a key issue for traditional general aviation segments in the future, as the industry is entering one of the most destructive stages in its history.

Against this rapidly growing industry and market, this brief strategy report presents a comprehensive and holistic analysis of a comprehensive strategy aimed at key industry equipment manufacturers, and provides insight into key strategies and plans that are conceptualized, developed and implemented by these equipment manufacturers for the nearest and average. The term "horizon", which allows you to navigate the existing environmental problems and uncertainties, while at the same time trying to stimulate growth for yourself in a relatively improving phase for the industry.

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