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Australia's Qantas introduces meditation videos for its passengers

Konstantin Sheiko
May 21, 2018

Qantas is aiding passengers in their relaxation process by rolling out several guided meditation videos onto its in-flight entertainment system. Announced on May 17, Australia's flag carrier said the series has been "specially designed to bring a sense of calm and help customers unwind in the air.”  

The ten minute sessions are set to aerial footage of various Australian landscapes, showcasing deserts, bushlands, coasts, forests and other settings. In addition to the in-flight meditation, Qantas has signed up with Apple Music and Audible, as well as extended its existing partner content with Stan to provide passengers with free access to additional content. 

Travellers can view the meditation series now on YouTube and, starting next month, download an immersive virtual reality (VR) version before flying via the Qantas VR App.  

"Customers tell us they value being able to take time for themselves in-flight and watch a movie or read a book, and now we can help them find a little extra relaxation with guided meditation," Qantas Chief Customer Officer, Vanessa Hudson said in a statement. 

"Between the special offers from our content providers, programs on seatback screens and Wi-Fi rolling out on domestic aircraft, there will be no shortage of entertainment on board. Hudson added that Qantas customers watched 22 million hours of in-flight entertainment last year alone. 

Qantas' move to introduce meditation content follows similar in-flight offerings from international carriers like Air France and Cathay Pacific. The meditation trend is also taking off on the ground, with some airports offering spaces for travellers to unwind ahead of their next flight.